The Unbounce Conversion Intelligence™ Platform is Unbounce’s new suite of AI-powered marketing solutions. Create landing pages you know will convert with Smart Builder and connect visitors to their best-fit pages with Smart Traffic. Conversion intelligence pairs marketers’ know-how with machine learning features to increase the conversion rates of marketing campaigns at every touchpoint.

Classic Unbounce features (like our Classic Builder, A/B testing, AMP, and lead integrations) are still available on all of our Launch, Optimize, and Accelerate plans.

Smart Builder is a landing page builder (currently in Beta) that uses AI and machine learning to help marketers create higher-converting landing pages. By providing your industry, audience, and goals, the Smart Builder is able to provide tailored templates, section components, and even copy based on over 1.5 billion data points.

Classic Builder is the original landing page creation, testing, and optimization platform used by over 15,000 brands worldwide. From landing pages to A/B tests, popups, sticky bars, AMP, custom scripts, and more—Classic Unbounce is the best-fit landing page platform for confident marketers, designers, and agencies looking to create and customize online marketing campaigns that jam with their brand, boss, and client needs.

Our Launch, Optimize, and Accelerate plans all give you access to both our Smart Builder and Classic Builder.

While both Smart Builder and Smart Copy are part of the Unbounce Conversion Intelligence™ Platform, they currently require separate Unbounce subscription plans.

Our Launch, Optimize, and Accelerate plans provide you with access to Smart Builder, along with products like Smart Traffic and Classic Builder. To use Smart Copy, you need to create a secondary account on either our Starter or Growth plan.

Your free 14-day trial on a Launch, Optimize, or Accelerate plan gives you full access to all of the corresponding plan features. There are no restrictions, and you won’t be billed until after your 14-day trial is complete.

We’ll send you a reminder email near the end of your Launch, Optimize, or Accelerate trial to verify that you want to continue using Unbounce. If you want to cancel, you can do so at any time by logging into your Unbounce account, going to “Account Management,” selecting “Subscriptions,” and clicking “Cancel.”

You can sign up for an entirely free Smart Copy account using the Starter plan, or get unlimited content generations with a free 14-day trial on the Growth plan. To cancel your trial,log in to your Smart Copy account, go to “Admin,” select “View” under “Plan Details,” and click “Cancel.”

When you sign up for a free 14-day trial with our Launch, Optimize, or Accelerate plans, you’ll be asked to provide your credit card information. This ensures that—in the event you decide to continue using Unbounce beyond the 14-day trial period—there are no interruptions to your subscription.

If you want to try the Unbounce Conversion Intelligence™ Platform without providing your credit card information, you can get a preview with our interactive demo, or sign up for a free Smart Copy account (using the Starter plan).

You can change from a Launch, Optimize, or Accelerate plan by logging into your Unbounce account, going to “Account Management,” and selecting “Subscriptions.” You can upgrade to a higher-tier plan at any time, but switching to a lower-tier plan will only take effect at the end of your current billing cycle (monthly or annually).

To change your Smart Copy plan from Starter to Growth (or vice versa), simply log in to your Smart Copy account, go to “Admin,” and select “View” under “Plan Details.”

Our Launch, Optimize, and Accelerate plans all include free hosting through Unbounce on www.unbouncepages.com. You can also publish your landing pages directly to your own domain or WordPress website (in which case you’ll be responsible for hosting).

We log a conversion when someone completes your assigned conversion goal on a landing page or in a pop-up or sticky bar. Common conversion goals include clicking a call to action button or submitting a form.

A visitor is a person who views your landing page, popup, or sticky bar at least once in a given month. Using cookies, we ensure each visitor only counts once toward your limit—no matter how many times they return.

If it looks like you’re at risk of exceeding your conversion or traffic limits, we’ll be sure to let you know by email and through in-app messages. In the event that you go over your limit, we’ll automatically upgrade you to a plan with higher limits for the next billing cycle (monthly or annual). Learn more about what happens if you exceed limits on your plan.

Businesses are responsible for including GDPR (and/or CASL) compliance in their marketing strategy. The best way to ensure GDPR compliance is to consult with legal counsel.

Unbounce can help you align with GDPR best practices through functionality you can apply to your campaigns. For example, using Smart Builder, you can easily add checkbox fields to your forms that allow visitors to consent to your privacy and data storage practices.

Most Unbounce Apps are currently available to install at no cost. Some providers may have a monthly subscription or per-use fee, others may offer a free plan or a trial period.

Unbounce Apps are available in Smart Builder for all current paid and trial plans.