"Roll is adaptable and feels more free-form. It lets us decide which information is important... a major frustration with our former software, Workflow Max."

Business Owner 

Architecture, United Kingdom

"It was the most similar to the software we had (Workflow Max) and offers what we need."

Director

Consultancy, Australia

"Workflow Max by Bluerock failed."

Director

Brand communication agency, United Kingdom

94%

of users say that ROLL improves their day-to-day productivity.

73%

of ROLL customers don't need any other project management software.

92%

of customers would recommend ROLL to other businesses.

87%

of users are in ROLL every single day.

Workflow Max has been around for years. Why switch to ROLL?

The old WorkflowMax is gone — and the new version isn’t the same. ROLL gives you a modern, streamlined alternative designed for today’s service businesses.

Does ROLL cover the same features as WorkflowMax?

Yes — quoting, job management, time tracking, invoicing, reporting — but in a cleaner, more intuitive package. Plus, with Xero integration, you won’t miss a beat.

Is ROLL easier to use than Workflow Max?

Much easier. WorkflowMax is known for being clunky and outdated. ROLL is fast, simple, and built for teams who don’t want to waste hours learning software.

How does ROLL compare on forecasting and financial visibility?

WorkflowMax focused heavily on job costing. ROLL goes further — giving you real-time revenue projections, pipeline insights, and profit visibility across your whole business.

What happens with support?

Unlike WorkflowMax (where support is minimal), ROLL gives you real humans who know service businesses — no runarounds, no waiting weeks for an answer.